Visual description: Truist logo
Visual description: A son practices his golf swing in his parent’s backyard. As he swings, his dad in the background turns on a leaf blower.
Sound effects: The leaf blower’s engine revs.
Visual description: Distracted by the sound, the son messes up his swing and looks at his dad who gives him an innocent and apologetic look.
Music: Upbeat music starts.
Visual description: The son prepares to practice his swing again. Right at the top of his swing, we see nearby wind chimes sprayed with a hose by his dad.
Sound effects: Water sprays against windchimes.
Visual description: Again, the son is distracted by the noise and drops his club. Seeing the frustration on his son’s face, the father approaches him to offer some caring advice.
DAD: Ok, son. Focus on what you can control. Everything else is just noise.
Visual description: After listening to his dad, the son focuses and takes one more practice swing. At the top of his swing, we cut to the same son swinging in the exact same way. But now, he’s a professional golfer in a golf tournament. Nearby, a woodpecker creates a distracting pecking noise while the son swings. In the crowd his dad looks on with anticipation.
Voice over: When you work with someone who knows a lot and cares even more…
Sound effects: A woodpecker pecks a tree.
Voice over: … you’re unstoppable.
Visual description: Unphased by the distraction thanks to his dad’s wisdom and advice, the son hits a perfect shot.
Music: The music builds climatically.
Visual description: We follow the golf ball as it travels into the sky towards a green surrounded by fans. The ball bounces off the flag stick and stops just inches from the hole.
Music: You’re a shining star…
Voice over: At Truist, we believe the same is true for banking.
Sound effects: Golf ball hits ground and flag stick.
Visual description: As the crowd cheers, the son smiles at his father acknowledging his unwavering support. The dad smiles back.
Music: … no matter who you are.
Visual description: We see a Truist teammate and client sitting together in a Truist lobby. The client sets down a piece of paper.
Client: I’ve got a lot going on right now.
Music: Shining bright to see…
Visual description: The teammate nods and provides a helpful suggestion to the client.
Teammate: Let’s focus… What are your top priorities?
Visual description: Truist logo
Music: …what you can truly be.
On Screen text: Leaders in banking. Unwavering in care.
On Screen text: Truist Bank, Member FDIC. ©2025 Truist Financial Corporation. Leading based on Truist ranking as a top 10 U.S. commercial bank as of 9/30/24.
