Leaders in banking. Unwavering in care.

When you work with someone who knows a lot and cares even more—you’re unstoppable.

Let’s go to learn more and see Truist Cares in action.

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See what happens when someone who knows a lot cares even more.

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Visual description: Truist logo

Visual description: An athlete punches a speed bag in a boxing gym. The athlete struggles to keep the bag moving in rhythm and her coach stops the bag with his hands.

Coach: Let’s try something different.

Visual description: The coach turns on a nearby metronome.

Sound effects: The metronome clicks in the background.

Music: Energetic music starts.

Visual description: The athlete begins hitting the speed bag again but messes up and shows she’s frustrated. Showing he cares, the coach shares some wisdom.

Coach: Stop hitting the bag. Listen to it.

Visual description: The athlete starts again. While she hits the speed bag, her coach continues talking.

Coach: Find the rhythm.

Visual description: The athlete nods her head and focuses. Following her coach's direction, she starts to get the hang of it.

Voice over: When you work with someone who knows a lot and cares even more...

Coach: You got it!

Visual description: The athlete smiles realizing she’s figured it out and throws a big punch into the speed bag.

Voice over: …you’re unstoppable.

Visual description: The moment the athlete extends a punch forward, we cut to the same athlete extending her arm in the exact same way. But now, she’s behind a drum set on stage with her band. She performs a big drum solo.

MUSIC: Right here, right now.

Visual description: We zoom in to see the coach proudly clapping for her accomplishment on the side of the stage. The athlete finishes her solo and smiles at her coach, acknowledging his unwavering support. The coach smiles back.

Music: There is no other place…

Visual description: We see a Truist teammate and two clients sitting on a Truist lobby couch.

Client: Let’s take another look at our financial plan.

Music: …I wanna be.

Visual description: The teammate nods, smiles, and affirms the client's request.

Teammate: You got it!

Voice over: At Truist, we believe the same is true for banking.

Music: Right here, right now.

Visual description: Truist logo

On Screen text: Leaders in banking. Unwavering in care.

On Screen text: Truist Bank, Member FDIC. © 2024 Truist Financial

Corporation. Leading based on Truist ranking as a top 10 U.S. commercial

bank as of 12/31/23.

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Visual description: Truist logo

Visual description: An athlete falls into a creek, water splashing him. His coach reaches down and pulls him up to his feet, and puts a reassuring hand on his shoulder.

Coach: Let's go again.

Visual description: The athlete tries running across a log that connects both sides of the creek, but he falls off again. The coach motions for him to keep going.

Coach: Again.

Visual description: The athlete runs across the log again.

Music: Energetic music starts.

Visual description: The athlete falls off the log again. During a break, the coach gives the athlete some inspiring wisdom.

Coach: Don't look at the log. Look at where you want to go.

Voice over: When you work with someone who knows a lot and cares even more...

Athlete: I got this.

Visual description: The athlete makes one final attempt to run across the log, giving it everything he's got.

Voice over: You're unstoppable.

Visual description: The moment the athlete is half-way across the log, we cut to the same athlete running in the exact same way down the sideline of a football field dodging defenders for a big play. The crowd goes wild.

Music: I guess you're just what I needed.

Visual description: We zoom in to see the coach celebrating on the sideline with the team. He's excited and proud, and he points towards the athlete. The athlete catches his coach's praise and smiles back, acknowledging the coach's unwavering support.

Visual description: We see a Truist teammate and a professional-looking

client standing at a communal working table in a place of business. The client points towards a computer screen.

Client: Here's where I want to go.

Visual description: The teammate turns towards her client, nods, and smiles affirmingly.

Teammate: Great, let's get started.

Voice over: At Truist, we believe the same is true for banking.

Visual description: Truist logo

Music: Just what I needed.

Onscreen text: Leaders in banking. Unwavering in care.

Onscreen text: Truist Bank, Member FDIC. © 2024 Truist Financial Corporation. Leading based on Truist ranking as a top 10 U.S. commercial bank as of 12/31/23.

Leading based on Truist ranking as a top 10 U.S. commercial bank as of 12/31/23.

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Disclosures

Truist Bank, Member FDIC. © 2024 Truist Financial Corporation. Truist, the Truist logo and Truist Purple are service marks of Truist Financial Corporation.

Equal Housing Lender

Investment and Insurance Products:

  • Are Not FDIC or any other Government Agency Insured
  • Are Not Bank Guaranteed
  • May Lose Value

TRUIST is a service mark of Truist Financial Corporation (Truist) and its affiliates.

Services provided by Truist Financial Corporation (Truist) affiliates: Banking products and services, including loans and deposit accounts, provided by Truist Bank, Member FDIC. Trust and investment management services provided by Truist Bank. Securities, brokerage accounts and /or annuities offered by Truist Investment Services, Inc., an SEC registered broker-dealer, and member FINRA and SIPC, and a licensed insurance agency. Investment advisory services offered by Truist Advisory Services, Inc. and GFO Advisory Services, LLC, SEC registered investment advisers. Some insurance products offered by Truist Investment Services, Inc. Other insurance products offered by McGriff Insurance Services, LLC (McGriff), Kensington Vanguard National Land Services, LLC (Kensington Vanguard) and Crump Life Insurance Services, LLC (Crump). Truist Life Insurance Services (TLIS) is a division of Crump, Arkansas License #100103477. Variable insurance material is for broker-dealer or registered representative use only. Variable products distributed by P.J. Robb Variable (PJRV), LLC, Arkansas License #100110185. Member FINRA.

McGriff, Kensington Vanguard, Crump, TLIS, and PJRV are not affiliated with Truist Financial Corporation or any of its subsidiaries.

Truist Securities is a trademark of Truist Financial Corporation. Truist Securities is a trade name for the corporate and investment banking services of Truist and its subsidiaries. All rights reserved. Securities and strategic advisory services are provided by Truist Securities, Inc., member FINRA and SIPC. Lending, financial risk management, and treasury management and payment services are offered by Truist Bank.

Mortgage products and services are offered through Truist Bank. All Truist mortgage professionals are registered on the Nationwide Mortgage Licensing System & Registry (NMLS), which promotes uniformity and transparency throughout the residential real estate industry. Search the NMLS Registry.

Comments regarding tax implications are informational only. Truist and its representatives do not provide tax or legal advice. You should consult your individual tax or legal professional before taking any action that may have tax or legal consequences.

"Truist Advisors" may be officers and/or associated persons of the following affiliates of Truist, Truist Investment Services, Inc., and/or Truist Advisory Services, Inc. Truist Wealth, International Wealth, Center for Family Legacy, Business Owner Specialty Group, Sports and Entertainment Group, and Legal and Medical Specialty Groups are trade names used by Truist Bank, Truist Investment Services, Inc., and Truist Advisory Services, Inc.

Applications, agreements, disclosures, and other servicing communications provided by Truist Bank and its subsidiary businesses will be provided in English. As a result, it will be necessary for customers to speak, read and understand English or to have an appropriate translator assisting them. Truist offers the following resources for consumers that have Limited English Proficiency:

  • Multilingual teammates available at our Multicultural Banking Centers
  • Materials for some products and services are available in Spanish, Korean, Vietnamese, Mandarin, and other languages spoken in the communities we serve.
  • Phone assistance in Spanish at 844-4TRUIST (844-487-8478), option 9. For assistance in other languages please speak to a representative directly.

New York City residents:

Translation or other language access services may be available. When calling our office regarding collection activity, if you speak a language other than English and need verbal translation services, be sure to inform the representative. A description and translation of commonly-used debt collection terms is available in multiple languages at http://www.nyc.gov/dca.

  • Limited English Proficiency Support
  • New York City residents

Borrowers with Limited English Proficiency (LEP) needing information can use the following resources:

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