Our Beyond the Expected content series showcases how Truist Securities uses its industry expertise and deep knowledge to help clients navigate complex situations and achieve their goals.

In this piece, we highlight how Truist Securities leaders work together to create a seamless experience for clients.

When you face a big decision or an unexpected challenge in business, it’s easy to focus too closely on a single solution that seems to fit the immediate demand. The value of a trusted advisor is having someone with a broad understanding of your company who can consider the context of your long-term goals. This allows them to provide you with a solution that solves the short-term need without sacrificing your future.

That’s the approach that the Truist Securities team takes in every client relationship. Here, Jim Pirouz, head of Capital Markets and Syndicate, and Mary Stroth, head of Equity Sales, Trading & Research, discuss the collaborative approach with clients and how that leads to more effective solutions that fit your long-term needs.

How developing a depth of knowledge leads to better solutions.

Pirouz says the Truist Securities team starts every relationship by learning as much as they can about the client. “We spend a lot of time making sure we understand what their long-term goals and objectives are so that we can provide the right advice, find the right solution, and deploy the right teams on their behalf,” says Pirouz.

As your business grows and changes, you may require the help of different segments within Truist Securities at various points of your lifecycle. Perhaps your company needs to raise money through the Capital Markets group. Later in your company’s evolution, there may be an acquisition that could help you grow. This is where collaboration is critical. Your banker can bring in the appropriate team members for your needs and, after explaining what your business’s long-term goals are, the team can discuss ideas.

Sometimes, you may have a pre-conceived notion of what you believe you need for a solution. The value of bringing a diverse team together with knowledge of your business and industry is that they can collectively brainstorm a variety of solutions to find the one that fits your challenge—while keeping an eye on how it will impact your ability to pursue long-term goals.

Sometimes, the right move is no move.

Having a knowledge of your unique needs and drivers allows the Truist Securities teams to accurately determine potential next steps. Sometimes, that means not taking any action, but instead waiting for business or market conditions to change before pursuing a transaction.

Truist Securities’ cross-team collaboration not only means you have access to knowledge, but it also creates efficiencies as your relationship expands over time. Instead of having to help someone learn your business when your needs evolve, your team at Truist Securities already knows your position in the industry and your opportunities. That allows them to move more quickly in what can often be a time-sensitive situation.

Your success is our success—so we’ll do what it takes to get you there.

Experience a high-touch advisory approach with insights and expertise purposefully designed to align with your strategic objectives. 

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