The threat of risk—specifically fraud—can cause companies to be more conservative, even potentially turning down opportunities to win new customers. One study found that since 2020, 47.3% of businesses have failed to accept new customers due to fraud-related concerns, and 39.3% said those concerns have made it more difficult for customers to work with them. More than a quarter—26%—say concerns about fraud have prevented or limited their ability to expand internationally.1
“AI technology has created new weapons for fraudsters, such as the ability to mimic real people in emails, chats, and even voice calls,” says Robinson. “But it’s also given rise to new tools to identify potential fraud faster.”
Risk-scoring tools or machine learning technology—a form of AI—can flag problematic transactions automatically. Implementing such tools can have dramatic results. Among companies that use proactive, automated solutions or digital identity verification and fraud prevention, less than a third—30.8%—failed to accept new customers, and only 5.1% said fraud prevented or limited international growth.1
Your Truist relationship manager can help you review how operational efficiencies can impact your potential growth rate and where you may be able to redeploy capital that you save from fraud prevention efforts. And Truist’s fraud hub offers a wealth of content that you can explore for tips on how to train workers to be better prepared to recognize signs of fraudulent activity.