The ability to track and process payments with pinpoint accuracy is key to maximizing your cash conversion cycle at every business lifecycle stage. But as financial technology becomes increasingly sophisticated, having the right payment solutions can benefit your business in many more ways. As companies navigate 2025, they should examine how payment technology can be a strategic lever to mitigate risk, enable sales, strengthen their brand, and boost their bottom line.
“Some of the new and emerging payment technologies are empowering business leaders to take different views of business growth, and we expect that to continue,” says Nancy Robinson, Wholesale Payments Sales Leader at Truist. “On the risk management side of things, artificial intelligence and the ability to collect more payment data are making a significant difference in how executives manage treasury and financial operations.”
Understanding how payment technology fits into your overall business strategy is a key focus of Truist Business Lifecycle Advisory’s holistic approach. Here are four ways your Truist relationship manager and specialized teammates may help you use payment technology to improve your business, followed by action items for business leaders looking to continue their journey.
The threat of risk—specifically fraud—can cause companies to be more conservative, even potentially turning down opportunities to win new customers. One study found that since 2020, 47.3% of businesses have failed to accept new customers due to fraud-related concerns, and 39.3% said those concerns have made it more difficult for customers to work with them. More than a quarter—26%—say concerns about fraud have prevented or limited their ability to expand internationally.1
“AI technology has created new weapons for fraudsters, such as the ability to mimic real people in emails, chats, and even voice calls,” says Robinson. “But it’s also given rise to new tools to identify potential fraud faster.”
Risk-scoring tools or machine learning technology—a form of AI—can flag problematic transactions automatically. Implementing such tools can have dramatic results. Among companies that use proactive, automated solutions or digital identity verification and fraud prevention, less than a third—30.8%—failed to accept new customers, and only 5.1% said fraud prevented or limited international growth.1
Your Truist relationship manager can help you review how operational efficiencies can impact your potential growth rate and where you may be able to redeploy capital that you save from fraud prevention efforts. And Truist’s fraud hub offers a wealth of content that you can explore for tips on how to train workers to be better prepared to recognize signs of fraudulent activity.