Building a team of employees with the skills to take your business where you want it to go is tougher than ever. In a survey by CPA firm UHY, 35% of middle-market firms cited the lack of a skilled workforce as the top obstacle to growth in 2024.Disclosure 1

One of the most efficient ways to combat a skilled worker shortage is to invest in learning and development opportunities for the employees you already have—rather than recruiting new ones.

This can be especially important in the early and growth stages of a business’s lifecycle. Truist Business Lifecycle Advisory revolves around knowing what your business needs at each stage, and the early and growth phases are when you’re building the foundation for your company’s future. Giving your team learning opportunities to help them develop their skills now will make them more likely to stick with you in the long run, and they’ll be more valuable because of the education you’ve provided.

What’s driving today’s skilled worker shortage?

89% of learning and development professionals say proactively building employee skills will help companies navigate the evolving future of work. Source: LinkedIn Workplace Learning Report 2023.

The U.S. Chamber of Commerce points to ripple effects from the COVID-19 pandemic that are still being felt. More than 30 million workers lost their jobs when businesses closed, and many decided not to return to the workforce. With employers adding millions of jobs since then—including 3.1 million in 2023 according to the Chamber—there are now more open positions than there are qualified candidates to fill them.Disclosure 2

A skilled labor shortage can have wide-ranging effects on a business. High turnover rates could result in increased training and wage costs. In industries that require specific knowledge—such as operating heavy machinery—a skill gap could increase safety risks.Disclosure 3

Having an underskilled team can also hinder your company’s ability to grow. It’s more difficult to take advantage of emerging opportunities in the market when you don’t have a team trained to act on them quickly. In fact, data from Deloitte shows that companies with strong employee training programs are 52% more productive and 92% more likely to develop new products and processes.Disclosure 4

5 ways to boost your team’s skills

There are jobs you need done now to help your company thrive—and ones that your business will need in the future as it continues to grow. These strategies can help equip your current team to do both.

1. Upskilling: This strategy focuses on enhancing an employee’s existing capabilities. That could mean gaining new technical skills, such as learning to use generative AI or other technologies that are changing the way they do their job. Or it might involve growing soft skills like emotional intelligence and problem solving.

Companies that invest in upskilling employees demonstrate a willingness to stay current on industry trends—and create a pipeline of talent that can fuel growth for years to come. And it’s a win for employees, too. Upskilling can lead to advancements along their career path, like moving into a more senior role or taking on new projects.

2. Career pathing: This process takes upskilling a step further by mapping out a series of jobs that an employee intends to hold while at the company. The endpoint of the path represents a goal the employee would like to reach—whether it’s a step up or a lateral move with more or different responsibilities. Having managers work with their direct reports to develop career paths that meet their goals can boost morale by ensuring their teams feel heard and valued.

Career pathing can also help with internal recruiting. Even if you don’t have personal career paths for every employee, sketching out potential paths for each position can help managers more easily identify internal candidates for vacancies.

3. Reskilling: While upskilling and career pathing can help an employee advance along the course they started on, reskilling prepares them to take a different trajectory. It centers around training workers to take on new jobs when the ones they’ve been doing have transformed or become obsolete—mainly due to advances in technology.

Reskilling creates efficiencies for companies by eliminating the need to recruit for newly created positions. It can also boost morale by demonstrating to your employees that you’re invested in their future.

4. Cross-training: Just like runners might broaden their workout routines with weightlifting or yoga, companies can broaden their employees’ skill sets by training them on tasks outside their normal responsibilities. For example, a physician’s assistant might be trained to answer questions about insurance coverage. Or someone who works in payables could be trained to work in receivables as well.

In addition to helping businesses deal with staffing shortages, cross-training can increase agility and encourage teamwork. It can also prepare workers to make lateral moves within the company when needed.

5. Leadership development: Just as important as helping your employees become more skilled workers is helping them grow into future leaders. Leadership development training and resources—like those offered by Truist Leadership Institute—can reinforce capabilities like resilience, self-awareness, and communication.

Implementing leadership training in the early and growth stages can be especially beneficial when it comes time for a transition. As a business owner, having someone you trust to take the reins can make it easier to step into whatever’s next for you.

Giving your team learning opportunities to help them develop their skills now will make them more likely to stick with you in the long run.

Putting it all together

How your company approaches learning and development will depend on your size, current needs, and lifecycle stage. You could implement formal training programs or take a more casual approach by giving employees “stretch assignments” that let them broaden their skills on the job.

Whatever approach you take, investing in your employees’ growth is especially important in a tight job market, when they could be fielding offers from competitors. With today’s workers in such high demand, they’re not afraid to change jobs often in search of better work-life balance, higher pay, and other benefits.

Once your Truist relationship manager understands your needs and priorities, they can help support your goals. That could include connecting you with programs and resources through Truist Leadership Institute or providing access to employee benefits like financial wellness programs, compensation plans, and more. 

Put your team on the path to growth.

Talk to your Truist relationship manager about resources to help you build a stronger workforce for today and beyond.

Purple PaperSM

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