Truist Business Lifecycle Advisory

(Hopeful music plays)

(Visual description: An animated purple ball falls onto a road with a city backdrop)

Voiceover: This is your business.

(Visual description: The ball rolls through hills on a winding road)

Voiceover: You put your time and energy into keeping it rolling.

(Visual description:  The ball rolls around corners)

Voiceover: It’s smart to have a financial partner, who can help you make your next move and see what’s around the bend.

(Visual description: The ball reaches a fork in the road)

(Visual description: The ball begins down one path, hesitates, and then takes the other path)

(Visual description: The ball turns a corner into a large open area)

Voiceover: That’s where Truist Business Lifecycle Advisory comes in.

(Visual description: A purple square bounces in next to the circle. The words “Truist Business Lifecycle Advisory” fade in)

(Visual description: The words fade out. The circle and square are on a city map near an intersection with a large location pin next to them)

Voiceover: Our relationship doesn’t start and end when you need a loan.

(Visual description: a dotted line appears down the road and the shapes follow it)

(Visual description: The dotted line comes to an end and the shapes stop. A location pin appears at the end of the line)

Voiceover: With Truist, you have a relationship manager, who will bring you tailored advice and solutions throughout the stages of your business, and it all starts with a conversation.

(Visual description: The dotted line continues down the road to several more location pins before turning offscreen)

(Visual description: The circle and square have speech bubbles)

Voiceover: We ask questions to get to know you and your business, inside and out.

(Visual description: A mountain range appears in the background with a flag atop the highest peak)

Voiceover: What motivates you? what challenges you’re facing? what goals you’re working toward?

(Visual description: A speech bubble with a question mark appears above the square)

(Visual description: The flag atop the mountain becomes a target and construction roadblocks appear between the shapes and the target)

(Visual description: An arrow flies in and hits the target in the bullseye)

Voiceover: These factors often depend on where you are in the business life cycle.

(Visual description: The circle begins moving down the road, away from the square)

Voiceover: Are you in the early stage, where all your money is going into the business?

(Visual description: The ball rolls in front of a group of large windows with a city skyline visible beyond them)

Voiceover: Is your business growing and in need of working capital to help?

(Visual description: A table appears behind the ball with a chair beside it)

Voiceover: you well-established and looking for efficiencies and investments?

(Visual description: Light fixtures appear dangling from the ceiling, two more chairs join the table, and an open laptop appears on the table)

(Visual description: A graph of ascending bars appears on the laptop)

Voiceover: Or are you thinking about a transition, such as selling your business or starting over with a new vision?

(Visual description: The ball rolls past gray windows with a “sold” sign swinging back and forth)

(Visual description: The ball rolls away. A panel that says “Early” with a lit lightbulb fades in. Another panel that says “Growth” with a group of people on it fades in next to it.)

Voiceover: Each stage has its own goals and so do you.

(Visual description: A panel that says “Established” with gears turning appears. A final panel with the word “Transition” on it and arrows moving in a circle appears.)

Voiceover: As you guide your business through the stages, we go with you.

(Visual description: The panels disappear and the ball rolls back onto the screen)

Voiceover: Along the way, we bring in partners from across the bank to create an ever-evolving ecosystem of support around you and your business.

(Visual description: A sequence of icons of generic headshots appear around the ball in a circle and disappear after a couple of seconds before reappearing at random)

(Visual description: The ball rolls offscreen and the icons fade out)

Voiceover: As you’re building your enterprise, you may need smart cash flow strategies.

(Visual description: A projector screen appears with a person standing at it presenting)

(Visual description: The presenter points to a graph appearing on the screen that is trending up)

Voiceover: When facing challenging industry dynamics, you may want insightful advice to guide you.

(Visual description: A magnifying glass hovers over a point in the graph)

(Visual description: Bars from a bar chart appear above the point on the graph, inside the magnifying glass)

Voiceover: and as your assets grow, you may need personal wealth planning.

(Visual description: The bars grow to become a city skyline behind two people sitting on a park bench and talking)

Voiceover In business, change is a constant.

(Visual description: The words “In business, change is a constant appear.” appear on the screen. The word “change” rapidly shifts from italicized, to bold, to a different color)

(Visual description: The words fly off the screen and are replaced by “That’s why our partnership is, too”)

Voiceover: That’s why our partnership is, too.

(Visual description: The circle appears as a period at the end of the word “too”)

Voiceover: Let’s see where we can go together.

(Visual description: The circle and square appear together at the beginning of the road. The square moves down the road and the circle follows. Purple fills the screen before the logo for Truist fades in, which then becomes the logo for Truist Commercial)

(Hopeful music fades out)