While there can be negative connotations associated with debt, it can be a powerful tool when used strategically to help you scale your business and create lasting value. This is especially true when you’re in the growth stage and need to cover costs associated with expansion. When managed properly, debt creates leverage that can significantly elevate returns on investment.

Here's how to think about debt and work with your Truist relationship manager to explore ways to manage it in a way that facilitates, rather than hampers, your growth.

Match debt solutions to your growth and ownership goals.

“Smart utilization of debt isn’t about borrowing more—it’s about borrowing more strategically,” says Justin Rutledge, Greater Charlotte Market president at Truist. “The right financing structure at the right time can be one of the most important components of smartly managing growth.”

Taking on debt as opposed to seeking additional investment financing can allow business owners to expand operations without diluting their equity stake—a crucial consideration for maintaining control of the company and maximizing long-term value creation. Because the Truist Business Lifecycle Advisory approach is to understand your long-term goals, your relationship manager can use that information to help you determine the strategy that not only meets your growth needs now but positions you best for the future.

Which type of debt is best for you? Your relationship manager can help you match your financing options to your short-term needs and long term goals. Short-term financing (credit lines, working capital loans) offer flexibility for daily operations and quick opportunities. Long-term financing (term loans, mortgages) fund major investments, typically with stable payments and lower rates. Alternative financing (invoice factoring, equipment leasing) can help address specific needs, like accelerating cash flow.

While understanding these financing options is crucial, the real challenge lies in managing them effectively to support your business goals.

Think strategically about debt management.

Effective debt management requires a systematic approach to evaluating and optimizing your debt portfolio. For example, high-interest obligations can rapidly erode profitability, making their management a top priority. Smart businesses regularly conduct debt audits, ranking obligations by interest rate, term length, and strategic importance. This prioritization helps identify which debts consume the most resources and where restructuring efforts could make sense.

As always, the key to successful debt-management strategies is timing, says Rutledge. “Often, the best time to restructure, refinance, or consolidate is when your business shows strong growth and stable cash flow—precisely when you might feel least pressured to do so,” he adds. “This proactive approach delivers financial flexibility and strengthens your company’s readiness for growth.”

With a strategic mindset in place, the next step is taking a detailed look at your company’s financial metrics to make informed debt decisions.

Evaluate and optimize debt structures.

Before making any debt decisions, you need a clear picture of your company’s current financial position. Work with your relationship manager to examine three essential metrics:

  • Debt-to-equity ratio: Measures debt relative to company assets
  • Interest coverage ratio: Shows ability to service debt payments
  • Cash flow adequacy: Indicates whether operations can support debt obligations

This analysis often reveals optimization opportunities, such as converting variable-rate loans to fixed-rate debt for better predictability or, for flexibility, maintaining a strategic mix of both. Key optimization strategies include:

  • Consolidating multiple loans into one
  • Negotiating with existing lenders using improved business metrics
  • Restructuring debt to match payment timing with cash-flow cycles

“The goal isn’t necessarily to minimize debt, but to structure it in a way that supports both current operations and future growth opportunities,” says Rutledge.

The goal isn’t necessarily to minimize debt but to structure it in a way that supports both current operations and future growth opportunities.
Justin Rutledge, Greater Charlotte Market President, Truist

Forge strategic financial partnerships.

Beyond internal optimization, maximizing the value of business debt often requires strong external partnerships that can provide both capital and guidance. Your financial partner should be able to provide you with not only access to capital but also valuable industry insights that can help inform your decisions.

“The most successful businesses view their financial partners as strategic advisors, not just capital providers,” notes Rutledge. “These relationships often prove most valuable during major transition points, such as planning an expansion, restructuring existing debt, or considering an acquisition.”

A strong banking relationship can provide:

  • Early insights into market changes affecting borrowing costs
  • Creative financing solutions tailored to your needs and industry
  • Evaluation for lending terms based on account history and deep knowledge of your company
  • The ability to pull in specialized partners for different types of transactions that can help you achieve long-term goals

The key is building these relationships before you urgently need them. Your relationship manager will keep in regular communication with you, even during stable periods, to continually learn about different drivers of your business and the evolution of your goals. That knowledge becomes invaluable during critical growth phases or challenging market conditions.

Successful businesses view debt as an investment in their future rather than a burden. By taking a proactive approach to debt management today, you create the financial flexibility needed to seize tomorrow’s opportunities. Whether you’re planning an expansion, considering an acquisition, or navigating market changes, a well-structured debt strategy can help accelerate your journey from steady growth to market leadership.

Ready to optimize your business debt strategy?

Connect with your relationship manager to explore how Truist Business Lifecycle Advisory can help you leverage debt to fuel your company’s growth journey.

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*This form is for prospects. Truist clients should contact their relationship manager with inquiries related to commercial products and services.

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