Cybercrime: AI-driven corporate fraud

How to protect yourself against the cutting edge of cybercrime 

While artificial intelligence (AI) apps have increased some efficiencies, they’ve also proven to be a double-edged sword. Following the widespread adoption of popular generative artificial intelligence (GAI) tools like ChatGPT and Midjourney, U.S. banks recorded an unprecedented spike in losses—from $767 million in 2022 to $1.3 billion by the close of 2023—a large portion of which have been attributed to AI-driven fraud.1

Key concepts

In this article, we explore:

  • What constitutes AI-driven business fraud
  • Technological advances used to combat AI-driven business fraud
  • AI-driven business fraud prevention and mitigation strategies

What is AI-driven fraud?

AI-driven business fraud occurs when scammers feed legitimate communications from corporate targets into a generative AI app that enhances the scammers’ ability to commit crimes. These apps then provide either cutting-edge malware that batters your cyber defenses or customized, detailed impersonations of your corporate communications that increase scammers’ chances of successfully committing social engineering fraud.2

AI supercharges the stealth, speed, and accuracy of hacking attempts and familiar types of cyber fraud, such as phishing, vishing, and smishing. This boosted efficiency emboldens scammers to increase the range and frequency of their cyberattacks—making any employee within your company the potential target of an onslaught of sophisticated schemes and hacks.

Good news: Companies are taking a proactive approach to preventing AI-driven business fraud.
56% of companies surveyed reported they’re increasing tech security budgets to combat AI-powered business fraud. Superscript 3.

Case study: McAfee unveils AI deepfake detection technology.

At the 2024 Consumer Electronics Show (CES), cybersecurity provider McAfee unveiled what could be a quantum leap forward in combating generative AI-driven voice phishing. Project Mockingbird uses AI-powered behavioral, contextual, and categorical detection models to spot AI-generated voice clones. While still in beta form, it impressed show attendees with its 90% accuracy detection rate.4

Best practices and prevention

When it comes to combating supercharged cybercrimes, your best defense is to mirror the know-how of scammers while adopting the very tech they’re using against you. Here are some practical steps to help you accomplish both.

Refresh your memory on red flags.

AI-driven business fraud can make certain hallmarks of threat detection (like watching for grammatical errors in phishing emails) more difficult to spot. But unsolicited emails or texts requesting sensitive information are still red flags. Similarly, even with the added power of generative AI tools, brute force attacks can only get so far when strong password creation protocols and regular password hygiene are in place.

Make double-checking identities a top priority.

The simple step of double-checking an identity is enough to foil most AI-driven business fraud tactics like deepfakes and voice cloning. If a person or institution asks for sensitive information, the recipient should confirm their identity first. This tactic is further strengthened when paired with a multiperson approval process for financial transactions, such as wire or ACH transfers.

Upgrade your tech.

Whether supplying your security team with them or hiring the right group of professionals to help install and manage them, tools powered by generative AI and machine learning (ML) are crucial to securing yourself against this cutting-edge threat. They can strengthen security analysis, identify threats proactively, bolster threat management, and flag even the stealthiest malware attempts.

Talk to Truist.

Truist will never call or email you to ask for your account information. If a caller asking for this info claims to be from Truist, hang up and call 888-228-6654. In conjunction with our fraud prevention specialists, your relationship manager can put you in touch with professionals who will help spot and halt deceptions before they threaten your business.

FAQ on on AI-driven business fraud

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This fraud strategy has the potential to threaten all industries. But the possibility for a large financial payoff from a single successful attack has made financial institutions and insurance companies hackers’ prime targets—and has led many big names in those industries to implement AI in cybersecurity countermeasures.

The quality of text, audio, image, and video impersonations created by generative AI varies but is constantly improving. In its early days, photorealistic reproductions of humans proved challenging, with AI often misplacing noses and adding extra fingers to hands. Today, the technology is advancing rapidly. And voice clones have been persuasive enough to trick targets into transferring millions of dollars to scammers.

Companies like Intel, Sentinel, and Microsoft already have products on the market to detect video and image deepfakes. Also in the works are potentially paradigm-shifting initiatives like McAfee’s Project Mockingbird. These and other cutting-edge systems use an array of techniques to successfully identify AI-powered audio impersonations.

Turn to professionals for protection.

To learn more about cybersecurity threats and the various types of fraud facing your organization, connect with one of Truist’s relationship managers.

Purple PaperSM

Digital Transformation

Learn how you can put advanced technology to work for your business.

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