These ambassadors provide guidance and tools to help neighborhood advocates learn and lead conversations around racial equity.
Since the program began with minimal funding, it was limited to a small geographical area. After summer 2020, Purpose Built Communities realized it was vital to grow the Racial Equity Ambassadors program across the country.
“After launching this initial cohort, we had the confidence to continue, but didn’t know how to grow the model to reach a larger body of the community,” said Michelle Matthews, Senior Vice President at Purpose Built Communities.