Collaboration built on care. We’re invested in your success—and we’re ready to address your changing needs across every stage of your business lifecycle.
Guidance that grows with you
Truist Business Lifecycle Advisory
What can business lifecycle advisory support do for my company?
Learn how our holistic approach can help you navigate decisions, embrace transitions, and achieve your financial goals.
Learn how our holistic approach can help you navigate decisions, embrace transitions, and achieve your financial goals.
Component ID : "accordionGridLayout-1422909007"
Model : "disclaimer"
Position : "left"
(Hopeful music plays)
(Visual description: An animated purple ball falls onto a road with a city backdrop)
Voiceover: This is your business.
(Visual description: The ball rolls through hills on a winding road)
Voiceover: You put your time and energy into keeping it rolling.
(Visual description: The ball rolls around corners)
Voiceover: It’s smart to have a financial partner, who can help you make your next move and see what’s around the bend.
(Visual description: The ball reaches a fork in the road)
(Visual description: The ball begins down one path, hesitates, and then takes the other path)
(Visual description: The ball turns a corner into a large open area)
Voiceover: That’s where Truist Business Lifecycle Advisory comes in.
(Visual description: A purple square bounces in next to the circle. The words “Truist Business Lifecycle Advisory” fade in)
(Visual description: The words fade out. The circle and square are on a city map near an intersection with a large location pin next to them)
Voiceover: Our relationship doesn’t start and end when you need a loan.
(Visual description: a dotted line appears down the road and the shapes follow it)
(Visual description: The dotted line comes to an end and the shapes stop. A location pin appears at the end of the line)
Voiceover: With Truist, you have a relationship manager, who will bring you tailored advice and solutions throughout the stages of your business, and it all starts with a conversation.
(Visual description: The dotted line continues down the road to several more location pins before turning offscreen)
(Visual description: The circle and square have speech bubbles)
Voiceover: We ask questions to get to know you and your business, inside and out.
(Visual description: A mountain range appears in the background with a flag atop the highest peak)
Voiceover: What motivates you? what challenges you’re facing? what goals you’re working toward?
(Visual description: A speech bubble with a question mark appears above the square)
(Visual description: The flag atop the mountain becomes a target and construction roadblocks appear between the shapes and the target)
(Visual description: An arrow flies in and hits the target in the bullseye)
Voiceover: These factors often depend on where you are in the business life cycle.
(Visual description: The circle begins moving down the road, away from the square)
Voiceover: Are you in the early stage, where all your money is going into the business?
(Visual description: The ball rolls in front of a group of large windows with a city skyline visible beyond them)
Voiceover: Is your business growing and in need of working capital to help?
(Visual description: A table appears behind the ball with a chair beside it)
Voiceover: you well-established and looking for efficiencies and investments?
(Visual description: Light fixtures appear dangling from the ceiling, two more chairs join the table, and an open laptop appears on the table)
(Visual description: A graph of ascending bars appears on the laptop)
Voiceover: Or are you thinking about a transition, such as selling your business or starting over with a new vision?
(Visual description: The ball rolls past gray windows with a “sold” sign swinging back and forth)
(Visual description: The ball rolls away. A panel that says “Early” with a lit lightbulb fades in. Another panel that says “Growth” with a group of people on it fades in next to it.)
Voiceover: Each stage has its own goals and so do you.
(Visual description: A panel that says “Established” with gears turning appears. A final panel with the word “Transition” on it and arrows moving in a circle appears.)
Voiceover: As you guide your business through the stages, we go with you.
(Visual description: The panels disappear and the ball rolls back onto the screen)
Voiceover: Along the way, we bring in partners from across the bank to create an ever-evolving ecosystem of support around you and your business.
(Visual description: A sequence of icons of generic headshots appear around the ball in a circle and disappear after a couple of seconds before reappearing at random)
(Visual description: The ball rolls offscreen and the icons fade out)
Voiceover: As you’re building your enterprise, you may need smart cash flow strategies.
(Visual description: A projector screen appears with a person standing at it presenting)
(Visual description: The presenter points to a graph appearing on the screen that is trending up)
Voiceover: When facing challenging industry dynamics, you may want insightful advice to guide you.
(Visual description: A magnifying glass hovers over a point in the graph)
(Visual description: Bars from a bar chart appear above the point on the graph, inside the magnifying glass)
Voiceover: and as your assets grow, you may need personal wealth planning.
(Visual description: The bars grow to become a city skyline behind two people sitting on a park bench and talking)
Voiceover In business, change is a constant.
(Visual description: The words “In business, change is a constant appear.” appear on the screen. The word “change” rapidly shifts from italicized, to bold, to a different color)
(Visual description: The words fly off the screen and are replaced by “That’s why our partnership is, too”)
Voiceover: That’s why our partnership is, too.
(Visual description: The circle appears as a period at the end of the word “too”)
Voiceover: Let’s see where we can go together.
(Visual description: The circle and square appear together at the beginning of the road. The square moves down the road and the circle follows. Purple fills the screen before the logo for Truist fades in, which then becomes the logo for Truist Commercial)
(Hopeful music fades out)
What makes Truist Business Lifecycle Advisory stand out?
Contextualized advice
Situational knowledge across industries allows us to anticipate your needs and deliver tailored advice.
Comprehensive lending platform
Approach your lending options confidently with strategic, customized capital solutions.
Truist Business Insights
You’ll get a strategic roadmap including an industry review, financial performance, and solutions that meet your goals.
Advisory content
Financial knowledge and expertise are available to you in multiple formats—whatever works best for you.
Collaboration and teamwork
We leverage the Truist enterprise to bring you the breadth and depth of our solutions to fulfill your evolving needs.
Transition advisory
We are equipped to advise you on strategic capital structure and transition strategies, and other complex capital needs.
Typical business lifecycle
Here’s a quick look at the progression of a business in phases over time.
Early
The business is focused on launching products or services and is consistently implementing new ideas.
Growth
The business solidifies its stance in the marketplace, turning its focus inward as it builds teams and hires higher level operations staff.
Established
Established businesses often have a strong cash position and grow through acquisition or spinoffs of other product lines.
Transition
This is a time for opportunities to partner with larger companies, reinvent the company, introduce new ownership or start a new cycle.
Navigating pivotal moments Purple PaperSM
Pivotal moments can affect your personal life as well as your business. It’s important to have a team in place that’s preparing you, your family, and your business for the future.
Looking for fresh thinking and new insights to help uncover opportunities for your business needs?
Connect with a Relationship Manager
Work with a partner who sees your vision and has the resources to help you achieve it. We’re ready to focus on the specific needs of your company—and where you are in your business lifecycle.
Existing Truist clients are encouraged to contact their relationship managers with inquiries related to commercial products and services.