Ways to improve your odds of sustaining wealth across generations
Research suggests the odds of sustaining multigenerational wealth are as low as 30%. Yet less than 3% of the failures stem from poor estate planning and poor investment returns (Williams & Preisser, 2003). While this may be surprising to some, it implies that other circumstances may have a far greater impact on the ultimate success of generational wealth transfer.
Through years of collaboration with experts, internal research, and working with some of the world’s wealthiest families, we’ve identified 25 nonfinancial best practices that may enhance a family’s ability to sustain multigenerational wealth. These best practices include:
In this article, Truist Wealth Center for Family Legacy and GenSpring hope to bring greater awareness and understanding of these 25 best practices and substantiate how we determined that these activities may help families sustain multigenerational wealth. Each section highlights a subset of best practices for generational wealth transfers and gives a broader explanation of their importance. Many of these best practices are interrelated.
We encourage families to discuss and determine which best practices are most important to them, given the family’s current situation and makeup. While families may not need to implement every best practice to sustain multigenerational wealth, we believe that most have relevance and provide benefits at some point during a family’s wealth transfer journey. In our experience, these practices can be the differentiators for families that are successfully sustaining wealth across generations.
Family cohesiveness refers to a family’s common bonds and desire to work and play together. It’s important that family members continually build and strengthen familial bonds so that their money and legal structures are not the only things that keep them close.
The Pritzker family is known for their $15 billion empire, which includes Hyatt Hotels and stakes in Royal Caribbean Cruises. Unfortunately, the family is also notorious for their disagreements, which have resulted in major lawsuits and the splintering of four generations of family members.
“The Pritzker Case is a fitting example of what happens when a family is united by its financial success alone. Believing that the riches are enough to sustain them as a family, and distracted by their dazzling financial success, they are blind to the cracks in the family until a crisis erupts” (Martel, 2006).
Family history and culture: Over the years, we’ve observed that family cohesiveness is strongest in families that communicate their family history and culture and pass it down through generations.
Charles W. Collier, author of “Wealth in Families,” says a common best practice of successful generational wealth transfers is that the families “tell and retell [their] most important stories” (2002). Though we’ve observed this best practice in a variety of ways, we’ve often advised families to entrust the initial responsibility for formally documenting and communicating their family’s history and culture to the third generation (i.e., the grandkids)—who often begin by “interviewing” preceding generations. This process is highly effective, and the benefits can be unexpectedly potent.
Teamwork and communication: Good communication is key to a family’s ability to preserve their history and culture. Research shows that 60% of generational wealth transfer failures are caused by the breakdown of communication and trust within the family unit (Williams & Preisser, 2003).
As in well-run businesses, teamwork and communication are learned skills and key characteristics of highly functioning families. Improvements in teamwork and communication skills help resolve lingering conflict and prevent future conflict among family members. Open, honest, and healthy communication between family members creates trust—and trust helps prevent family conflict.
Shared values: We’ve also observed that family cohesiveness can be greatly improved in families that openly and explicitly discuss their shared values.
“To successfully preserve its wealth, a family must form a social compact among its members reflecting its shared values, and each successive generation must reaffirm and readopt that social compact” (Hughes, 2004).
Family mission statement: The social compact then becomes the foundation for the development of a family mission statement. “A family mission statement is a combined, unified expression from all family members of what your family is all about and the principles you choose to govern your family life” (Hughes, 2004).
A family mission statement conveys a family’s purpose and provides family members with representation in and ownership of the family’s direction. In our experience, simply having family members sit down to discuss their shared values and mission can improve family cohesiveness. Furthermore, families that not only take the time to create a values-based family mission statement, but also judiciously employ it, may realize ongoing benefits through their interactions and the process of making family decisions.
Family member well-being: Finally, the emotional and physical health and happiness of each individual family member needs to be nurtured in order for the family to remain a cohesive group and to help foster multigenerational wealth. A priority may be to “stress each family member’s individual pursuit of happiness” (Collier, 2002).
As Hughes (2004) notes, “the assets of a family are its individual members.” From our experience, families that place more importance on money than on well-being may fracture.
How families make decisions can be a critical component of maintaining wealth across generations. It’s important to have processes in place that codify the decision-making process to help avoid conflict and distrust.
Family governance: Also known as the practice of making informed decisions as a family, family governance becomes increasingly important for those families working to sustain multigenerational wealth. By virtue of the evolution and expansion of the family, the complexity of decisions to be made in families of affluence grows over time. Harry Martin, author of “Is Family Governance an Oxymoron?” says, “A lasting family governance plan can therefore prevent the [loss of generational wealth] while creating family harmony. Whatever the effort, it is worth it” (2001).
Family meetings: The development of a family governance system begins when current family leaders start involving next-generation family members in family meetings. For families just building their wealth, these meetings often start around the kitchen table when planning the next vacation. As a family’s enterprise grows in size and complexity, so do the meetings.
Lee Hausner, a well-respected family wealth expert, notes, “Family meetings play an important role in the succession process. Family meetings are the most likely forum for prolonged and in-depth communication between generations” (1990).
Family policies: When family members begin to meet regularly, they typically uncover a need to put family policies into place to help document their decisions. We advise families to start thinking about family policies before the need arises. It becomes more challenging to try to institute new policies when emotionally charged family decisions present themselves.
When families compile a series of policies that guide their decision-making, they can be collectively referred to as a family constitution. However, research and our experience don’t show that the mere presence of a family constitution provides benefits. It can often be more effective to implement a disciplined set of procedures for the documentation and communication of reasonable governance agreements.
Conflict resolution: There are times when conflict may still happen, even if policies are in place. Planning for conflict resolution, such as creating rules of conduct that are agreed upon and practiced by all family members, helps ensure there’s a thoughtful protocol in place to resolve disagreements efficiently, fairly, and with minimal disruption to the family.
Succession planning: Similarly, we’ve observed another best practice of sustaining wealth in families is having an understood and agreed-upon succession plan for preparing and involving the leaders of the next generation. Succession planning and conflict resolution procedures—along with regular family meetings and the creation of family policies—can help manage the stresses that come with the transition of decision-making responsibilities between generations.
Governance refers to the shared agreements, mindsets, structures, and processes that bring a family together into a unified wealth creation system. In essence, [it’s] about who controls access, distribution, and management of the family wealth.
—Dennis Jaffe
According to Roy Williams and Vic Preisser in “Preparing Heirs,” “25% of failures were caused by inadequately prepared heirs” (2003). Mentoring the next generation is an important component of preparing family members for inheriting and sustaining wealth. We define “mentoring” broadly as all opportunities to nurture, support, educate, and collaborate with family members and their advisors to best develop a family’s human and intellectual capital.
Financial education: This well-known mentoring best practice instills family members with the financial competence to make good financial decisions when they’re on the receiving end of a generational wealth transfer. From reading an investment statement to understanding a mortgage, financial education is imperative.
Hausner, in “Children of Paradise,” writes, “If affluent parents do not actively instill within their children a sense of value and respect for money and the effort earning it requires, the result can be a child who not only believes there is an endless supply of capital, but one who consequently abuses it” (1990).
Money smarts: Two lesser-known best practices that we have observed involve developing what we refer to as money smarts and a family support network. We use the term “money smarts” to refer to families that have become versed in the effect that money has on family relationships. By understanding and talking about issues such as fair treatment between siblings and financial inequality between spouses, they’re able to help avoid or manage unnecessary conflict.
Family support network: Similarly, families that proactively learn about and address the emotional impact of wealth on family members tend to yield responsible stewards who have healthy feelings and views toward money. Supporting families to be better educated and knowledgeable about all aspects of their wealth is important to sustaining wealth across generations.
Parenting skills: A well-researched best practice that we have observed is the effect that good parenting skills have on creating responsible beneficiaries. Admittedly, it is difficult to define exactly what “good parenting skills” actually means, as we’ve observed a myriad of different approaches and their impact.
One definition we like comes from Jessie O’Neill, author of The Golden Ghetto, in which she says, “Using healthy tools of parenting—such as holding reasonable expectations, using loving, firm discipline, allowing children to experience the consequences of their behaviors, role modeling healthy boundaries in intimate relationships as well as setting them with our children—are important for all parents, rich or poor. By taking that precious time, showing your love, and having faith and confidence in your child’s abilities, you have given him or her the irreplaceable gift of growth, positive self-esteem, and self-love” (1997).
The one common ingredient we’ve observed about good parenting skills is that they’re consistently exhibited by parents whose goals begin with being a good role model for their children.
Support for entrepreneurship: We’ve frequently observed the benefits of letting next-generation family members learn and practice entrepreneurship. Certainly, next-generation entrepreneurs can be major contributors to long-term family wealth preservation and growth. But beyond financial success, we’ve seen family support for entrepreneurship teach important skills and behavior while increasing family cohesiveness and interaction.
Joline Godfrey (2003) agrees and says, “Exploring entrepreneurship is an excellent means of introducing the language and concepts of money into ‘real life.’ Balance sheets, profit and loss, budgeting—all these concepts may be understood more readily in the exciting realm of ‘having my own business.’” In our experience, it’s the learning of entrepreneurship and the underlying skills that are the best practice regardless of whether next-generation family members ever start a business.
Philanthropy is any activity or gesture done to bring about good or improve quality of life. People pursue philanthropy as a means to express or teach what they believe to be important. Three of the best practices we’ve observed in this area are very similar—yet represent very different goals within the families that exhibit them.
Support for philanthropy: First, many families provide support for philanthropy as a means to stress their belief in the importance of giving back to their communities and society. It’s a best practice intended to have a personal impact on those involved. Whether family members prefer to give their knowledge, time, or money, support for philanthropy is a way to position a rewarding and fulfilling practice that conveys family values to the next generation. At a minimum, wealth-preserving families tend to encourage and support philanthropy among their members.
Shared philanthropy: Second, family or shared philanthropy has the potential to provide a safe environment to help children and grandchildren acquire skills and competencies necessary to lead fulfilling lives. This best practice is intended to have a family impact and is an excellent means to discuss stewardship, values, and the responsibility that goes hand-in-hand with inherited wealth. Shared philanthropy is as much oriented toward building family cohesion as satisfying a societal need.
Families may also pursue shared philanthropy as a result of the family mission statement constructed by family members. Including children and grandchildren in charitable giving decisions, even with small amounts of money, seems to help them:
Strategic philanthropy: Many families become very strategic with their philanthropy—intently focused on a societal or global impact. Strategic philanthropy involves conceiving of a giving plan, developing a philanthropic mission, identifying grantees, and measuring the effectiveness of giving. At the extreme, this form of philanthropy becomes “venture philanthropy,” effectively applying business theory to pursuing philanthropy. The key appears to be first deciding what you want to accomplish with your giving.
We’ve seen this happen countless times in families that support or pursue individual, family, or strategic philanthropy. Perhaps an unexpected consequence or overlap of best practices, we’ve also seen tremendous entrepreneurial skills developed and honed by family members in the pursuit of strategic philanthropy.
One of the central components of any retention of wealth is strategic planning, which refers to setting a road map as opposed to having to make decisions in reaction to events. Strategic planning helps ensure your investment decisions are aligned with your wealth and family objectives.
Wealth objectives: Wealth objectives are the long-term goals that guide our work with families. In our experience, there’s a tremendous change that occurs in a family once they’ve clearly defined their wealth objectives and agreed on a strategic plan to accomplish them. In terms of multigenerational wealth, they increasingly move from being reactive and defensive to proactive and visionary.
Ideally, a family’s wealth objectives will correspond with and be conveyed in their mission statement. Williams and Preisser state that the expression of the family’s objectives through a written mission statement will “enable professional advisors to respond promptly in advising courses of action as new legislation and rules emerge. It goes beyond the preservation, governance, and taxation issues to define the purpose of the wealth, not just its retention” (2003).
Today’s wealth owners and office executives alike must ensure that decisions are made with the complete understanding of what the family values, what the family has at risk, and how those risks can be managed.
—Family Office ExchangeDennis Jaffe
Understanding economics: To prepare for the many strategic issues that can divert a family from sustaining multigenerational wealth, families benefit from a clear understanding of economics.
Having the education and knowledge about the impact of inflation, taxes, budgeting, and investment performance is a basic necessity to help families of wealth to succeed. In our experience, it’s particularly important that next-generation family members are educated about these concepts.
Experts maintain that by not communicating about money or mentoring the next generation, the resulting confusion may lead to either rampant spending without regard for the wealth or a reluctance that causes the heirs to fear even acknowledging the money—what we refer to as “financial paralysis.”
Planning for major life events: Change is inevitable, and unforeseen events are a reality of life. Being prepared for major life events provides families the opportunity to anticipate and plan for the future so they have the most flexibility and options possible. Major life events can include things such as birth, death, divorce, marriage, illness, or the sale of a business. To be prepared for such life events, which may also pair with generational wealth transfers, it’s recommended that families implement other best practices, such as succession planning and communicating intentions.
If these candid give-and-take discussions are avoided, succession can become a crisis, especially when precipitated by the unexpected death of an entrepreneur.”
—Roy Williams
How do families know if they’re prepared? Many of the ones we’ve observed practice scenarios. They proactively walk through or “fire drill” future life events or generational wealth transfers. This practice uncovers previously unforeseen issues that may have otherwise placed a family and its wealth in jeopardy while there is still time to take preventive actions.
We recognize that to help families manage the strategic issues, risks, and life events that occur, there must be clarity around the family’s values and wealth objectives. Findings from a Family Office Exchange study support this, saying: “Today’s wealth owners and office executives alike must ensure that decisions are made with the complete understanding of what the family values, what the family has at risk, and how those risks can be managed” (2006).
Planning for and administering trusts and estates is another critical element of successful generational wealth transfer. The common question, “If you’re not sure where you are going, how will you know when you get there?” is very applicable. Estate planning for family wealth should align with and be an extension of a family’s wealth objectives and strategic plan. However, a few differentiating best practices are critical.
Communicating intentions: In the context of generational wealth transfer, communicating intentions is a well-researched best practice that helps ensure heirs are aware, informed, and prepared. Hausner agrees and states, “Generally, when parents inform their children about the estate plan, the children feel more respected. Lack of information can lead to misunderstanding about intentions and values” (1990).
This is one of the most effective yet difficult best practices for families. Typically, parents have very real fears about communicating intentions, including demotivating or spoiling their children, the consequences of unequal inheritances, and loss of control in making desired changes. Yet, in our experience, communicating intentions rarely leads to anything other than better communication, more trust, clear expectations, and far better-prepared heirs.
Grantor and beneficiary mentoring: In addition to communicating intentions with heirs, mentoring beneficiaries and grantors on the impact when you leave an inheritance is one of the best practices to help establish mutual understanding. Mentoring beneficiaries to be prepared for inheritance is a process that involves educating them about wealth as part of everyday life.
Hughes (2004) and Hausner (1990) both concur that it’s important to set expectations, establish roles and responsibilities, and clarify intentions to mitigate unnecessary conflict between beneficiaries and grantors. Beneficiaries and grantors both have unique needs and perspectives, and it’s critical that there’s a shared understanding of each other’s needs and concerns.
Williams and Preisser have created a checklist to mentor beneficiaries and grantors on what each needs to do in order to prepare for generational wealth transfer. The beneficiary’s checklist includes things such as involvement in crafting the family’s long-term mission statement and developing a strategy for accomplishing it. The grantor’s checklist closely models that of the beneficiary’s list, with the main difference being that it’s the grantor’s responsibility to ensure the heir is set up for success. This includes inviting the heir to participate in writing the family mission and strategy for accomplishing it, as well as defining the education and experience that should be expected of a beneficiary (2003).
Trustee and beneficiary relationships: Equally important to building a mutual understanding between beneficiaries and grantors is having clear expectations and understanding of the roles between beneficiary and trustee. Hughes (2004) states, “A goal far more important to successful family governance is that the relationship between the beneficiary and the trustee be so smooth that each sees himself as an equal member of a team working for a common goal of long-term family wealth preservation.”
It’s crucial that the trustee understands who the beneficiary is and what’s important to them. The relationship will be strengthened if the trustee takes an active role in educating, mentoring, and updating the beneficiary on the details of the trust and the impact on the beneficiary.
Likewise, the beneficiary needs to learn about the components of the trustee’s role in administering, investing, and distributing the trust as well as the legal constraints under which the trustee is operating. It’s also important for a beneficiary to be open to gaining an understanding of financial literacy and basic fiduciary accounting.
Hughes further comments that “when a beneficiary and a trustee fully appreciate each other’s roles and responsibilities in the governance of the trust, their understanding advances the family’s long-term wealth preservation plan” (2004).
Selection of trustees and advisors: To help ensure the family’s assets will be governed and distributed in a manner consistent with the family’s values and beliefs, families should pay careful attention to the selection of trustees and advisors. Hughes suggests, “Seek people who describe themselves as ‘called’ to this work. Look for people who are greatly interested in other people, are curious about you, and are creative in areas beyond their professional lives. Ultimately, look to seek advisors with ‘grasshopper minds’—the ability to work on 15 to 20 different problems every day, jumping from one to another like a grasshopper” (2004).
The 25 best practices outlined in this article are based on the experiences of families, consultants, and advisors who have seen the positive impact of these activities. When families employ these best practices—starting with clearly defined wealth objectives and a strategic plan—we find they have a higher likelihood of sustaining multigenerational wealth. They often experience more cohesiveness and make better decisions. They typically have healthier relationships.
These best practices, however, do not exist in isolation nor get implemented overnight: One affects another, and it takes time. However, we believe that families who devote their efforts to the successful adoption of these best practices will be better able to navigate many of the challenges that have historically befallen wealthy families and led to the loss of generational wealth.
Ask your relationship manager or wealth advisor how Truist can guide you through transition planning for the next chapter in your life.
Key insights into effective wealth transfer across generations
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