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Sports & Entertainment specialty group

Guidance and planning—unique to the pros who thrive in prime time. Let's tackle your toughest wealth challenges together.

Sports

Professional athletes. Owners. Team executives. Agents. You can count on us to meet your investment, financing, and liquidity needs. Your earnings profile and career path are unique. So we fit our recommendations to address each of your not-so-simple investment management and financial planning decisions.

Entertainment

Recording artists. Songwriters. Entertainment industry executives. You work long hours to become great at what you do. Who has time for the financial side? Our advisors are great at connecting, planning, and anticipating the unpredictable income streams and evolution of you—the entertainment professional.

Always on

Unusual and unpredictable hours are part of your profession. We make it easy for you to do business with us—whatever your schedule.

Our phones are always on. And our client care center is always open. When you partner with Truist Wealth, you can expect accommodating, knowledgeable assistance any time—day or night.

Take a deeper dive

See beyond the news with insightful articles, podcasts, publications, and videos.

Sports & Entertainment Professional Athletes - Maximizing Your Retirement Savings

In recent years, most professional leagues have taken major steps to adjust their retirement benefits to help minimize post-career financial challenges

Professional athletes have fewer working years than most to save for retirement. With a little planning, fiscal restraint and a trusted financial advisor, a great retirement is within reach.
11/16/2023
Article
11/16/2023
Professional athletes: maximize your retirement savings | Truist

Sports & Entertainment Professional Athletes - Maximizing Your Retirement Savings

In recent years, most professional leagues have taken major steps to adjust their retirement benefits to help minimize post-career financial challenges
11/16/2023
Article
11/16/2023
Professional athletes: maximize your retirement savings | Truist

Sports & Entertainment Pay Attention to the Business Side of Your Music Career

Hiring the right professionals at the beginning of your career will allow you to maintain team continuity

As your music career takes off, it’s important to have the right team in place to help you secure your financial future.
06/30/2023
Article
06/30/2023
Pay attention to the business side of your music career | Truist

Sports & Entertainment Pay Attention to the Business Side of Your Music Career

Hiring the right professionals at the beginning of your career will allow you to maintain team continuity
06/30/2023
Article
06/30/2023
Pay attention to the business side of your music career | Truist

Sports & Entertainment 5 Things Young Athletes Should Know about Their Finances

Unlike other professions where you gain years of life experience and lessons before ever seeing significant wealth, professional athletes have no learning curve.

The steps young athletes can take right now to prepare for their financial future can make all the difference.
Article
5 things young athletes should know about their finances | Truist

Sports & Entertainment 5 Things Young Athletes Should Know about Their Finances

Unlike other professions where you gain years of life experience and lessons before ever seeing significant wealth, professional athletes have no learning curve.
Article
5 things young athletes should know about their finances | Truist
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